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Starting today thru 9/11, you can earn up to 1,500 bonus points with Kellogg’s Family Rewards. When you purchase one product, you can earn 500 bonus points and then you can earn another 500 bonus points when you purchase five additional products. Plus, earn ANOTHER 500 bonus points when you purchase five more products. Earn your points by uploading or texting a receipt or using a connected loyalty card.